Our Story

Our Mission & Vision

The mission of Hola Carolina is to enhance the health and well-being of our community by fostering cultural connections, embracing diversity, and promoting economic vitality.

Our vision is centered on creating a just, multiracial society where immigrant communities and people of color can lead healthy lives, free from oppression and exploitation, and thrive with empowerment and purpose. As an immigrant-led organization committed to serving the Latinx community, we operate with a focus on promoting and sustaining the health of our community members.

Our Values

Cultural Responsiveness: We recognize and respect the unique cultural challenges and strengths of our community. Our programs are tailored to reflect the diverse perspectives and values of the people we serve.

Community-Centered Approach: We reject the notion of a one-size-fits-all solution. Instead, we prioritize understanding the specific needs of our community and adapt our programs accordingly to address the most pressing issues.

Flexibility and Adaptability: Our programs are designed to evolve with the changing dynamics and urgent needs within our communities. We stay nimble and responsive, ensuring that our efforts remain relevant and effective.

Empowerment Through Help and Hope: We believe in delivering not just assistance but also hope. By reducing barriers and providing support, we empower vulnerable residents to live with dignity and thrive despite challenges.

People-Centric Philosophy: We view our community members as our most precious resource. Their insights, experiences, and aspirations guide our work, shaping our programs to be meaningful, impactful, and aligned with their well-being.

Equity and Inclusion: We are committed to fostering an inclusive environment where everyone, regardless of background or circumstance, has equal access to resources and opportunities. We actively work towards dismantling barriers and promoting equity in all aspects of our initiatives.

Continuous Learning: We embrace a culture of continuous learning, recognizing that understanding and addressing the evolving needs of our community requires ongoing education and adaptation. We seek knowledge from the community itself and stay informed about best practices to enhance our effectiveness.

Many Voices Build a Stronger Community

Hola Carolina explores and gives a critical voice to the diversity of our community. Our mission is to build bridges between cultures, embrace diversity and create more economically vibrant communities.

Hola Carolina believes that every culture has a history and tradition to honor. This common thread allows us to communicate across cultures in a universal language and understand one another in a different way.

By bringing diverse groups of people together, Hola Carolina nurtures shared learning and understanding – of both the value of individuals and the power of community.

As we look toward the future, it’s imperative that we recognize that each American demographic faces different and unique challenges, it is important that we acknowledge our diverse perspectives and craft solutions emerging from an inclusive and thoughtful local discourse. Closing the gaps today will make us more competitive and stronger in the future.

“We want to unite communities across borders and forge lifelong partnerships.”

– Adriana Chavela – Founder


  1. 2022 ATHENA Award Winner (Adriana Chavela) – Celebrates women who use their vision and persistence daily to excel, while reaching out to open doors and blaze new trails for others to follow.
  2. 2022 Governor Roy Cooper reappoints Adriana Chavela to serve on the Governor’s Advisory Council on Hispanic/Latino Affairs.
  3. 2021 Person of the Week (Adriana Chavela) – WLOS TV
  4. 2021 Most Innovative Social Good Award – Nativo Media
  5. 2021 Tzedek Brilliance Award – Finalist
  6. 2020 – EMMY® Finalist – Community/Public Service (PSA) Category
  7. 2019 Governor Roy Cooper appoints Adriana Chavela to serve on the Governor’s Advisory Council on Hispanic/Latino Affairs.
  8. 2019 North Carolina First Lady, Kristin Cooper recognizes Hola Carolina for our collaboration with the NC Department of Cultural Resources and the NC Arts Council celebrating the NC Year of Music.
  9. 2018 EMMY® Winner – Community/Public Service (PSA) Category
  10. 2018 North Carolina Mountain Climber Award
    Presented by the Carolina Small Business Development Fund in partnership with the U.S. Small Business Administration.
  11. 2017 Logro Award (Lifetime Achievement Award) – 17th Annual Hispanic Market Advantage Conference.
  12. 2017 WomanUP Celebration – Woman Entrepreneur, Best in Business
  13. 2017 Blue Ridge Literacy Council – Guest “Star” Celebrity
  14. 2017 Asheville Holiday Parade – Judges Award
  15. 2016 Best New Media Business – Minority Enterprise Development Committee

Hola Carolina Board of Ethics

Hola Carolina’s journalists and media makers will operate in a way that supports the organization’s mission – by investigating and reporting untold and underreported stories, and presenting diverse points of view.

Our sincere gratitude to Maria Hinojosa for your words of wisdom and encouragement! As a reporter who was the first Latina in many newsrooms, Hinojosa’s nearly 30-year career as an award-winning journalist includes reporting for PBS, CBS, WNBC, CNN, NPR, and anchoring the Emmy Award winning talk show Maria Hinojosa: One-on-One.

Thank you to North Carolina First Lady Kristin Cooper for welcoming Hola Carolina into your home. We are honored to help celebrate 2019 "The Year of Music" and to recognize North Carolina’s influence on America’s most important musical genres and to celebrate, support and sustain the state’s strong music heritage.

What an amazingly inspiring night! Hola Carolina was honored with the distinguished EMMY® Award by the National Academy of Television Arts & Sciences for Community Public Service. Let’s all cherish and preserve the ethnic and cultural diversity that nourishes and strengthens our community.

Our thanks and appreciation to Tarana Burke, a social activist, community organizer and founder of the #MeToo movement. For more than 25 years, Tarana has worked at the intersection of racial justice and sexual violence.

Adriana sharing insights and reflections at Western Carolina University as part of Women Entrepreneurship Week. It's always a pleasure to talk about Empowering Multicultural Communities.

A very special heartfelt thank you to WLOS News 13 for creating a more diverse and inclusive newsroom, breaking barriers and telling stories that are often left untold.

Hola Carolina was thrilled to be guests on Speaking of Travel with Marilyn Ball. Be sure to check it out on 570 WWNC and the iHeart Radio App. No Passport Required!

Honored to receive the Logro Award for lifetime achievement. This award recognizes and celebrates contributions to the Hispanic community.

Exciting day making the media rounds promoting the “Hola Asheville Celebration.” Thank you WSPA Channel 7 Christine Scarpelli

Privileged to be a guest speaker at the Western Women's Business Conference. All with the goal of building a diverse, sustainable, and innovation entrepreneurial community in Western North Carolina.

The Community Foundation of Henderson County helps make dreams a reality. Hola Carolina established a fund for the Future Cultural Arts Center to be professionally managed by the Community Foundation.

LatinX Connect is a facilitated conversation among Latino leaders and organizations around the region designed to engage with the Carolina’s fastest-growing community.

Board of Directors

Hola Carolina is a registered nonprofit organization under section 501(c)(3).

Adriana Chavela
Executive Director

For more than a decade, Adriana Chavela has served as diversity consultant to business leaders.  Her consulting assignments focus on entrepreneurship, Latinos in America, career advancement, and marketing diversity management. She has appeared on television and radio as a commentator and expert on Latino community and culture.

Gloria Villanueva
Board Chair

Gloria is the founder of Ussyale Uniforms, an International company based in La Paz, B.C.S. Mexico. She was founder and president of the Lions Club of La Paz-Kalimeji and member of Lions Club International since 1998. District head of the B9 Mexico district in 1999. Head of region in 2002, Governance of district B9 in 2014-2015 and currently counselor of the district.

Cynthia Espinoza

Cynthia is a Tourism and Hospitality Specialist with 15 years of experience in hotel sales and public relations. During her career she has conducted educational and professional development workshops and served on panels and committees for arts organizations. She believes that travel enriches the soul and is passionate about traveling the world and learning about other cultures and traditions

Sujeil Bergman

Sujeil brings a breadth of experience to performing arts management.  She specializes in project management, booking, producing and consulting for U.S. and Latin American performing arts and arts organizations.  A fluent Spanish speaker, she has worked extensively with Latino artists and communities in the U.S. as well as in Mexico with Mexican contemporary performing artists.

Micky Salsero
Board Member

Micky is a choreographer, dance scholar and a performing arts presenter of contemporary and culturally-specific movement language. His vision of social equity, cultural identity and quality arts education for all drives Hola Community Arts programs.